IDEATION PROCESS
USER DEMOGRAPHICS
MARKET RESARCH
For the market research we conducted interviews around UT Austin campus.
Composition of Interviews
Quantity: 130 Interviews
Distribution of interviewees: from first year students to professors
Length: Questionnaire with 15 questions
Medium: Online and In-Person Interviews
How were the interviewees chosen? The interviewees were sourced and selected at different sites of the school.
Locations: Busy study areas around the school
We assume to understand the need and drivers of the UT population. The purpose of the interviews conducted was to validate or rebut what we believe to be true about our potential costumer. Further, the interviews we conducted informed the criteria requirements for our pop-up events and brand growth opportunities.
PERSONAS
Based on our interview findings, we traced patterns to create personas of our potential market users.
MAQUETTE PROTOTYPE
FIRST EVENT PROTOTYPE
SECOND EVENT PROTOYPE
